Legislative Day 2019


Kristen Hadeed

Permission to Screw Up - How I Learned to Lead by Doing (almost) Everything Wrong
Monday, November 9 | 1:45 PM - 2:45 PM

Kristen Hadeed is the founder of Student Maid, a successful cleaning company that has employed thousands of students over the last decade and that is known for building the next generation of leaders. 

When Kristen started her journey, she had no idea what she was in for: The average turnover rate in the cleaning industry is 75%, and profit margins hover around just 15%. But even with the odds stacked against her, she built a company that blew the industry benchmarks out of the water. Her people love coming to work, they stick around for years, and some have even turned down dream jobs to join the executive team and build careers at Student Maid.

Kristen believes Student Maid’s success boils down to one thing and one thing only: creating a place with humanity at its core. A place where people feel accepted for who they are, where they are encouraged to fail and embrace their imperfections, and where they are empowered to reach their potential. Now she spends most of her time helping leaders and organizations around the world create similar environments for their people.

In 2017, she published her first book, Permission To Screw Up, in which she offers an unapologetic account of her biggest mistakes in leadership. She hopes that her vulnerability will give others the courage to open up about their own “perfectly imperfect” moments and proudly embrace them as the tremendous learning opportunities they are.

Kristen and Student Maid have been featured in news outlets including PBS, FOX, Inc., NBC, TIME, and Forbes. Her first TED Talk has more than three million views on YouTube.


Bonnie Marcus

What Women Can Do to Successfully Navigate the Workplace Today
Tuesday, November 10 | 10:00 AM - 11:15 AM

Bonnie started her corporate career at an entry-level position and worked her way up to the top of a national company by using her savvy promotion and relational skills. Her passion is now to help other women learn to be sensitive to the culture of their organization, embrace the politics, and actively and intentionally move their careers forward with a sound strategic plan.

Forbes.com honored Women’s Success Coaching three years in a row as one of the Top 100 Websites for Professional Women stating, “Women’s Success Coaching weighs on the many building blocks of empowering women in business, from assertive communication to self promotion to sensitivity training.”

In addition to Forbes, Bonnie has been published in WomenEntrepreneur, Business Insider, Daily Worth, Women in HR, and Central Valley Business Times. She has been featured in the Wall Street Journal, Inc, Huffington Post, Fortune, Fast Company, Reader’s Digest, Diversity MBA, Levo League, Upstart Business Journal, Psychology Today, Crains NY Business, Men’s Health, and CIO Magazine.

Bonnie received a BA from Connecticut College and a M.Ed. from New York University. She is an IPEC certified executive coach, and has been cited as a top 100 Keynote Speaker 2019 by Databird Research Journal and honored by Global Gurus as one of the world’s top 30 coaches in 2015, 2016, 2017, 2018, and 2019.


Dr. Tracey Wilen

Digital Disruption: The Future of Work is NOW
Tuesday, November 10 | 3:15 PM - 4:15 PM

Dr. Tracey Wilen is a researcher and speaker on the impact of technology on society, work, and careers. A former visiting scholar at Stanford University, she has held leadership positions at Apple, HP, Cisco Systems and the Apollo Group. She has been an adjunct professor for Bay area colleges teaching classes in business, technology and women’s workforce topics.

Dr. Wilen has authored or co-authored 13 books, including Career Confusion; 21st Century Career Management in a Disrupted World (2019) named Bloomberg’s top business book for 2018,  Digital Disruption; The Future of Work, Skills, Leadership, Education and Careers in a Digital World (2018). Employed for Life, 21st. Century Career Trends (2014), Women Lead: Career Perspectives from Workplace Leaders (2013) and Society 3.0: How Technology Is Reshaping Education, Work, and Society (2012).

She has appeared on CNN, Fox, and CBS News, and in the Wall Street Journal, the Chicago Tribune, Forbes, the Los Angeles Times, and USA Today. She is a regular guest on radio and TV shows across the US as an expert contributor.

Dr. Wilen was named San Francisco Woman of the Year and honored by the San Francisco Business Times as the most Influential Woman in Bay Area Business. She was nominated by Women in Technology (WIT) in 2018 as Women Advocate of the Year. In 2019 she was awarded Influential Women's Advocate in Business award and Best Thought Leadership Business Consultancy award by AI Global Media.